Sales Training to sell merchant services,
not price

As a highly experienced payments trainer, I deliver sales training tailored to payments sales professionals, with in-built learning and development opportunities for people who sell payment solutions.


Why do I need this?


The Merchant Services landscape is increasingly complex and competitive, where nothing but first class sales skills will cut the proverbial mustard. 


A large part of my 25-year sales career has been spent helping payments companies achieve high sales growth, from an appointment as Sales and Relationship Director at HBOS Merchant Services to establishing the first UK reseller network for Mastercard prepaid cards and launching prepaid card products in the Middle East and India.


Now, I use my experience to offer sales training and coaching that helps Merchant Services sales teams optimise their performance and output. 


How does it work?

My specialist training options for Merchant Services are delivered through e-learning, class-room training, webinars and 1-2-1 private coaching sessions. With all methods, sessions are designed to create more sales opportunities and win more, and bigger business. 


Programme content is tailored to suit individual requirements, with a focus on how sales teams can match client needs with solution benefits. As always,  the right sales approach is one that engages merchants way beyond transaction rates. 


Areas covered include the different stages of the sales cycle, best sales practice, risk management, alternative payment methods and online vs in-person payments.

Tailored programmes matching your business needs

My training will help your salespeople:


  • Identify merchant’s needs, priorities and buying motivations

  • Secure appointments with decisions makers 

  • Create and communicate a powerful differentiated value proposition

  • Sell value rather than cost

  • Monitise workaround business processes

  • Design and present compelling payment solutions

  • Manage objections 

  • Develop key accounts 

  • Develop proactive retention plans 

  • Sell additional services

  • Identify, understand and beat the competition

  • Win more deals!

My unique approach uses live working environments to cement effective sales techniques and boost the confidence and moral of individuals and teams. The overarching goal? To create more sales and put more money in the bank, faster.

Get in touch and chat through your payments sales training needs.

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