Updated: Apr 8
I am passionate about high sales growth and help sales people and their companies achieve this.
After 25 years in the sales profession, leading sales teams in SMEs, start-ups and corporates, I am on a mission to get the best out of sales people by sharing my experience in a personal way.
The companies and sales people I work with typically see a lasting sales improvement of 25% conversion across the board and often much more.
My journey in the sales profession
I began my sales career shortly after graduating as a linguist, starting out from the start up beginnings of cold-calling and selling insurance. I learned about cold calling techniques as well as customer relationships and how recommendations were the simpliest way to grow a customer base.
After encountering endless rejection, I learned how to use this increasing my determination and activity to succeed.
I learned to listen and understand what customers wanted, rather than listen to answer with endless features and benefits.
Through hard work and perseverance, a strong sales career followed, highlights of which have been transforming large sales and account management teams at BUPA, Bank of Scotland, Autoglass and Travelex.
I have been fortunate to meet many people at the top of their game in sports, performing arts and business. Their success rubbed off on me by understanding why they reached their successes.
Linguistics degree from Windesheim University of Applied Science, The Netherlands
Multi award winning sales achievements in the UK Financial Services industry
10 years as a professional sales trainer at Manulife Financial and BUPA
Top Salesman selling first prepaid MasterCard in the UK
Corporate Leadership programme INSEAD, France
Transformed sales teams at Autoglass, Thomas Cook and First Data Corporation
Sales is an exciting, interesting and fast-paced role – and effective selling can be learned and excelled at. My skills lie in getting the best from sales people using motivation, people management skills, sales process development, sales enablement technology and account management tools.
Companies and individuals hire me because, together, we get results. I support businesses step up to their sales challenges with unique video coaching, on-the-job sales coaching, sales team development and Interim Sales Management, all with a sharp focus on delivering continuous high sales growth.